What?
Muxlim Oy is a Finnish social media company founded in December 2006. The company aims to provide cutting-edge services to the 500 million people strong and highly underserved Muslim-Lifestyle Market around the world. With a reach of 1.5M people per month and 150k registered users Muxlim is the world's largest social media for Muslims around the world. According to the BBC, Muxlim is "one of the world's fastest growing web networks."
During 2008 Muxlim has opened social networking, video, audio and file sharing, blogs, forums, virtual gaming and advertising services. Muxlim will keep on developing these online services to fulfill the needs of the community. Muxlim will also accelerate its global presence by launching new offices, localizing services and creating better tools for partners to maximize their campaigns' effectiveness. As some Medias have put it, Muxlim is the Yahoo of the Muslim world.
Muxlim's business model is to generate revenue from end-user sales of value adding services, and from business to business transactions focused on marketing and commercial messages. Muxlim's sales office is located in London UK.
More about Muxlim: http://www.muxlim.com/about/
To who?
Muxlim is the first global online community service that reaches out to Muslim lifestyle market, which is the next big business growth area, according to various studies. Muxlim.com creates an online bridge that connects distant Muslim communities, giving them a channel for dialogue and social interaction. This enhances the Muslim lifestyle, and opens communication possibilities for a vast variety of advertisers. Muxlim is an excellent, if not the only, channel for campaigning and promoting offers, products and services to an audience, which spans over five Continents and covers 1/3 of the global Muslim population, roughly 500 million people.
Although the site already attracts 2-3% non-Muslim users, the company hopes to increase that number to 10% in order to utilize Muxlim as a platform for bridging people and cultures.
Why?
The company was founded based on the need of the founder to interact with people with similar values. All other Internet sites were either too broad focused, or strictly-limited to content related to religion, where as the Muslim Lifestyle is much broader and diverse. So the community was created to showcase to the world what the Muslim Lifestyle is all about through social media.
The company is changing perceptions, bringing people together, working towards world peace, while excelling on the technological, commercial and intellectual fronts.
Team behind the success
The company was founded in December 2006 by Mohamed El-Fatatry and Pietari Päivänen. Today Muxlim employs more than ten people bringing together professionals from 8 different countries around the world, non-Muslims and Muslims, who are passionate about making the world a better place.
Partner behind Muxlim's brand and look is FWD Helsinki.
To find out more about Muxlim: http://muxlim.com/news/